Bring the Sensory Lab® in your company and see how teams find new inspiration to design groundbreaking products, innovative processes, and think out of the box.
The Sensory Playground® and its wow-factor is the best way to have teams experience by themselves the variations in sensory perception and rethink their whole perception of the market.
Like video games giant Ubisoft, publisher of popular titles Rayman®, Assassin's Creed®, Far Cry®, Raving Rabbids®, and Just Dance®, let your teams look at the market from a new angle and generate groundbreaking insights while having fun!
Frédérique Burlot, Head of Consumer and Market Knowledge at Ubisoft, set up this special edition of the Sensory Lab® for her international team of 20 researchers based in Paris, Montréal, and San Francisco:
"The Sensory Lab® was a rewarding experience for the whole team! It helped prove the point that challenges can be tackled in many ways, and that looking at things from a different angle leads to the right solutions. This innovative approach got my teams excited, sometimes a bit confused also, but in the end they all enjoyed very much this interactive journey".
Here's what SCA teams-in charge of brands like Danke®, Edet®, Plenty®, Tempo®, Velvet®, and Zewa®-say about the Sensory Lab®:
“A success. The learnings of the sensory experiments were unique! Helpful and inspiring for the future product developments! Great meeting! with surprising experiences”
“Very inspiring and something new and fresh in a presentation: the kind of as well as the content and the topic!”
Photo: Annabelle Galea
“I learned a lot of things personally and I do think this knowledge can explain why things work or does not work... I think just being aware of them is worth a lot.”
“Prof. Derval, clearly has valid expertise in the area of senses and we should use her in the future on development projects.”
Feel free to contact our team anytime to learn more and design a very special Sensory Lab® for your company.