Perception varies between geographical areas. People in China will for instance be mainly nearsighted and relaxed by blue color. Sensory GeoMaps® can help you adapt your products and services to each local market and decide which countries you should target in priority. Our teams designed Sensory GeoMaps® for over 50 countries and areas from Europe, Middle-East, North and South America, Asia and Pacific.
To give you a sneak preview, here's the Sensory GeoMap® of Non-tasters in France. If you plan to launch a liquor or fast-food, you might want to target Haute-Normandie, where you can find 22% of non-tasters, rather than Lorraine, where they are only 11%.
