Perception varies between geographical areas. People in China will for instance be mainly nearsighted and relaxed by blue color. Sensory GeoMaps® can help you adapt your products and services to each local market and decide which countries you should target in priority. Our teams designed Sensory GeoMaps® for over 50 countries and areas from Europe, Middle-East, North and South America, Asia and Pacific.
Bring the Sensory Lab® in your company and see how teams find new inspiration to design groundbreaking products, innovative processes, and think out of the box.
“A success. The learnings of the sensory experiments were unique! Helpful and inspiring for the future product developments! Great meeting! with surprising experiences”
Prenatal hormones have a lasting influence on preferences and behavior: they make each of us Unique but Predictable!
An Endocrinography™ of your market can help solve many business mysteries like:
- Why do some people prefer competitors’ products?
- Why do we sell less in this country?
The easy answer is: “it’s cultural”, or “it’s linked to emotions”, or “customers just buy because it’s a given brand”, or “it’s marketing”, or “customers are irrational”.