Edison Awards 2013: the Hormonal Quotient® is nominated! Physiological and predictive segmentation tool based on the influence of prenatal hormones, the HQ is a game changer. The Edison Awa... Read more
Surprise of the games: some women are muscular, fast, and powerful. This cannot be possible, they must be men!! The International Olympic Games Committee is now struggling to separate men fr... Read more
Prof. Derval shares with journalist Rachel Smith from GoodHealth Magazine Australia how prenatal hormones influence our behavior from sex drive to shoe obsessions.
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Your Hormonal Quotient calls the shots.DervalResearch is back with more HQ data - and this time it's really personalChicago (MMD Newswire) May 3, 2012 -- Donald Trump may have funny hair, ... Read more
TAPPING THE UNTAPPED by Prof. Diana Derval Article from Marketing Management Magazine - Spring 2012, pages 24-27Marketers can learn from product preferences that are simply l... Read more
Our color preferences are linked to our visual acuity. Nearsighted people are relaxed by colors like blue and farsighted people by colors like red. Read more
Product preferences are determined in the womb. Prof. Derval investigations have uncovered startling evidence of the profound and lasting influence of prenatal exposure to hormones on... Read more
A woman’s hormonal makeup drives her taste in fabrics and textures, with “estrogen-driven” women preferring animal fabrics such as wool, fur, leather, or silk, while their “testost... Read more
