Hormonal Quotient® Test
Prenatal hormones have a direct influence on our personality traits, sensory perception, and behavior. Based on thousands of measurements performed by DervalResearch in over 25 countries, the Hormonal Quotient®(HQ) test takes into account information including gender, ethnicity, age, and biological markers.
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Hormonal Quotient® Segmentation
We were always puzzled by segmentation models based on gender or socio-demographics as you clearly have, like in many animal species, different types of men and different types of women.
2mn video about the Hormonal Quotient®, Source: Hormones, Talent, and Career book trailer
The thousands of measurements we performed in over 25 countries, brought to light that prenatal hormones particularly influence consumers’ behavior, traits, and sensory perception. So that shoppers with the same Hormonal Quotient® (HQ) show