The Right Sensory Mix
Berry-AMA Book Prize Finalist 2011!
"Diana Derval has written the best book that I have seen on the critical role of the five senses in determining our brand preferences. Her writing is lively, full of relevant case studies, and rich in insights. No marketing department or new product department must proceed without first reading this book."
- Philip Kotler
Why do some people drink black coffee and others stick to tea? Why do some people prefer competitors’ products? Why do we sell less in this country?
Hormones, Talent, and Career
‘I love this book! All relevant information on personal development gathered in a hardcover. I couldn’t stop reading. The chapter about how we pick people at work and in our private life was a real eye opener to me.’’– Diana Eilert, Manager Product Development at SCA Hygiene Products
The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management.
"I will let you in on the secret to Google s success with online advertising, it is Wait Marketing."-Lee Hunter, Google
Sales professionals always start their phone calls with the question: Is it the Right Moment? They know it is useless to talk to a prospect who is not receptive.
So why are brands pushing commercials without even checking if their target customers are ready to welcome them?
Wait Marketing consists in interacting at the Right Moment while customers are waiting in the doctor s waiting room, in traffic jams, while roaming web communities, at the airport boarding area, in the train station, or while standing in